Music video treatment
Neon BikeYour title here
The idea
Three lines. If the idea needs a paragraph, it is not simple enough yet.
- Song
- Neon Bike, upbeat synth pop with a bright female lead
- Concept
- A girl rides through a rainy neon city to a place she cannot name, and the city is the only thing that sings back.
- Type
- Narrative with a few performance shots
- Feeling
- Lonely at first, then free
Look and sound
Say what it looks like, not what it is like.
- Style
- 2D anime, rain on every surface, soft focus on the lights
- Color
- Neon pink and cyan against a dark blue city, one red scarf
- Camera
- Low and moving beside the rider, then one big crane shot
- Repeating image
- The red scarf in almost every shot
Section by section
What happens in each part of the song. Keep each row to one picture.
| Section | Time | What we see | Feeling |
|---|---|---|---|
| Intro | 0:00 to 0:04 | Rain on a neon street. An empty bicycle against a wall. | Waiting |
| Verse | 0:04 to 0:14 | The girl ties her red scarf and rides past shop windows, the street blurring. | Leaving |
| Chorus | 0:14 to 0:20 | A wide crane shot as she crosses a bridge, lights on the water. | Freedom |
| Bridge | 0:20 to 0:25 | A close-up of her face, rain and a smile. | Closeness |
| Outro | 0:25 to 0:30 | The bike rolls on without her, the scarf caught on the handlebar. | A question |
The pitch
The sentence you say out loud when someone asks what the video is.
- One line
- A girl, a bicycle and a city that glows because she is passing through it.
The idea
Three lines. If the idea needs a paragraph, it is not simple enough yet.
- Song
- [Title, genre, singer]
- Concept
- [The idea in one or two sentences]
- Type
- [Narrative, performance or both]
- Feeling
- [The feeling at the start and at the end]
Look and sound
Say what it looks like, not what it is like.
- Style
- [Live action or animation, and the surface]
- Color
- [Two main colors and one accent]
- Camera
- [How the camera behaves]
- Repeating image
- [The one thing the viewer will remember]
Section by section
What happens in each part of the song. Keep each row to one picture.
| Section | Time | What we see | Feeling |
|---|---|---|---|
| [Part of the song] | [About how long] | [The picture and the action] | [How it should feel] |
| [ ] | [ ] | [ ] | [ ] |
| [ ] | [ ] | [ ] | [ ] |
| [ ] | [ ] | [ ] | [ ] |
The pitch
The sentence you say out loud when someone asks what the video is.
- One line
- [One sentence, no jargon]









