Instagram Ad Maker
Upload a product photo and get a Reels-ready or Stories-ready video ad with a hook, demo and CTA from AI.
Updated
Example outputs
Made with the same ad tool on the TikTok ad maker page from one product photo of a fictional bottle (an AI-made photo, shown below) and the line "Fern water bottle: a sage green insulated steel bottle with a bamboo cap. Keeps drinks cold for 24 hours. 20% off in launch week. For commuters and gym goers.". TikTok, Problem first hook, 9:16, 15 s. Models: GPT Image 2.5 keyframes, MiniMax H3 Max Turbo clips at 480P, ElevenLabs voice, Lyria music. 148 credits. Trimmed by a few pixels at the edges to remove thin black bars.
Made with the same ad tool on the Facebook ad generator page from one product photo of a fictional bottle (an AI-made photo, shown below) and the line "Fern water bottle: a sage green insulated steel bottle with a bamboo cap. Keeps drinks cold for 24 hours. 20% off in launch week. For commuters and gym goers.". Facebook Feed, 4:5, 15 s. Models: GPT Image 2.5 keyframes, MiniMax H3 Max Turbo clips at 480P, ElevenLabs voice, Lyria music. 148 credits. Trimmed by a few pixels at the edges to remove thin black bars.
The product photo used for the ads above. It is AI-made (Seedream 5 Flash, 7 credits) for a fictional product, so no real brand is shown.
How it works
Upload a product photo and describe the product, the offer and your Instagram audience. Instagram users respond to visual quality, so a clean product shot on a plain background works best.
Pick the placement. Reels and Stories use 9:16 full screen. Feed ads use 4:5 or 1:1. Captions sit above the bottom area that Instagram covers with its own buttons.
The AI writes the script, makes three shots from your photo and cuts them with a voiceover, music and captions into one 15 second MP4. Download it and upload it to Meta Ads Manager to run on Instagram.
Instagram ad placements explained
Instagram offers four main ad placements, each with its own format and audience context:
- Reels: full-screen 9:16, shown between organic Reels. High reach, especially with younger audiences. The hook needs to feel like native Reels content to avoid an immediate swipe-up.
- Stories: full-screen 9:16, 15 seconds per card, shown between Stories from accounts the user follows. High view rates because the full screen is committed. A CTA button appears at the bottom.
- Feed: 4:5 or 1:1, shown in the main feed between posts. More intent-heavy than Reels because users are browsing rather than passively swiping.
- Explore: 4:5 or 1:1, shown in the Explore grid when users browse by topic. Useful for discovery campaigns.
Visual-first ad design for Instagram
Instagram audiences are trained to recognize ads quickly and scroll past them if they do not look as good as organic content. Three visual principles help Instagram ads perform:
- Open on the product or the result, not the brand. Logos and brand names in the first frame signal "ad" immediately.
- Use on-screen text to carry the key message without sound. Many people watch Stories with the sound off.
- Match the aesthetic of organic content in your category. A clean, well-lit product photo in a Reels ad competes with creator content. Low-quality or over-branded creative does not.
Frequently asked questions
What is an Instagram ad maker?
An Instagram ad maker creates short video ads for Instagram Reels, Stories and Feed placements. You upload a product photo, describe the offer and audience, and the AI generates a complete video in the aspect ratio and style that fits Instagram. The output is an MP4 ready to upload to Meta Ads Manager.
What is the best format for Instagram video ads?
Reels and Stories ads are full screen 9:16. Feed ads are 4:5 or 1:1. One run here makes one ratio, so to run Reels and Feed together, make the ad twice, once in 9:16 and once in 4:5.
How important is the visual style for Instagram ads?
Instagram is a visual-first platform and ads compete with high-quality organic content from creators and brands. A clean product shot on a neutral background performs well for e-commerce. Lifestyle visuals that place the product in context work better for aspirational products. Bold text-forward styles work in direct-response campaigns where the offer is the main message.
Does Instagram require AI disclosure?
Yes. Meta's AI labeling policy requires disclosure when an ad includes realistic AI-generated or AI-altered content. This includes AI-generated people, AI-generated voices and AI-modified footage. The AI-generated label is on by default. Apply it in Meta Ads Manager during upload. EU campaigns also require labeling under the EU AI Act.
What length works best for Instagram ads?
Every ad here is 15 seconds: three 5 second shots for the hook, the demo, and the offer with the call to action. 15 seconds works in Reels, Stories and Feed. One 15 second ad costs 148 credits: 3 keyframes (GPT Image 2.5), three 5 second clips (H3 Max Turbo at 480P), a voiceover (ElevenLabs) and a music bed (Lyria). New accounts get 40 free trial credits, which is not enough for one ad, so an ad needs a plan or a credit top up.
Where is the safe zone for Instagram captions?
Instagram Reels and Stories ads have UI elements at the top (progress bar and account name) and at the bottom (like/comment/share bar and caption). Keep text and important visuals near the middle of the frame. The captions here sit above the bottom area, centered.